Conversion Rate Optimisation (CRO) is the process of optimising your website to increase the likelihood that your visitors will complete specific actions (that could be anything from purchasing, to registering, to signing up to your newsletter or blog, downloading content or calling a number).
Successful brands and companies have seen huge wins with testing and optimisation. So much so that President Obama raised an additional $60 million through an effective CRO program; Smartwool boosted RPV (repeat purchase value) by 17% and The Guardian increased subscriptions by 46%. With more companies adopting optimisation as a major component of their digital marketing strategy, the last thing you want to do is get left behind.
The average Return On Investment from a CRO programme is 223%, and for every $92 dollars spent on acquiring a new customer, only $1 is spent on converting them.