Social media can be a powerful marketing tool – but it can also be overwhelming if you don’t know where to start. And if you are not using it correctly, it can have a negative impact on your business. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape.
Here are some of the top 10 mistakes most businesses make on social media. Granted there are more mistakes, but these will help you know which ones to avoid and get you started on the right foot.
- Thinking all social media platforms are the same
This is a very common mistake for the novice social media marketer. Although all platforms may look similar with people sharing pictures of their food, feelings, thoughts and animal videos – it is unwise to treat all social media platforms in the same way. Each platforms targets different demographics and they function differently.
- Not reaching out to complaints
Social media platforms are a great place for costumers to vent their frustrations. Don’t be afraid to reach out to these people and turn a negative situation into something positive. Always be careful of your ‘tone of voice’ and keep in mind that you’re in the spotlight. But whatever you do, don’t ignore complaints or direct messages. It will make you appear cowardly to your followers and make you look guilty by default.
- Focusing on the quantity of followers instead of quality
Many companies think that the quantity of followers overrules the quality of followers. If you have over 10k followers, yet only 5 people interact with your posts, that can reflect badly on you as a company. Not only will it look like you bought your followers Social media is all about building customer relationships so that they trust you enough to buy from you. But if these people aren’t your target audience then you are wasting your time and efforts.
- Too much interaction
There is nothing more annoying when you see a friend on your private account over-posting, right? The same applies for you company page. Your followers don’t want to be bombarded with the same message over and over again. The general rule is to post no more than two to three times a day. Try and space out your posts by scheduling them throughout the day. And when it comes to liking posts – as a business – you shouldn’t be liking your followers tweets or posts unless they mention your services or are related to your business.
- Too little interaction
On the other hand – profiles that have lack of conversation with clients and posts decreases value of your social presence, meaning you can’t build a relationship with clients to make them trust you. Too many businesses start their new Facebook business page and then 2 months into it, they have forgotten all about it. Potential customers will see this as if the page owner isn’t serious about their business – or even worse – thinks that they may be out of business! Try setting aside 10 to 20 minutes a day and work on it.
- Automated responses
As mentioned above, look for tools to schedule your posts when you can’t be at your computer. But don’t use automated tools that make it obvious the work is being done by a robot. The whole point of social media platforms is to humanize your company. The same applies for those pesky automatic responses that clearly say where they where they were sent from. These robots advertise their business – not yours!
Everyone hates a spammer. Be it on your own your own business page, or on other places on the internet. Why post irrelevant mechanical posts? Make sure what ever you post, appears to be written by a human and relevant to your business and not just a way of pushing out links.
- Inconsistent branding
One my pet peeve is going to a company’s social page to find the colour schemes are different from platform to platform. And then to go onto their website and see that everything is inconsistent. You want your branding to be recognizable on all platforms.
- Social media overload
There are so many social media platforms to choose from and if you are going to go on all of them – it can be very overwhelming. Look at your target audience and find out where they are being social, and start with one – yes ONE – platform to get started and then take it from there.
- Not spending wisely
Don’t throw your money at social media ads without knowing what you are doing. Use your money wisely and consider hiring someone to do your SEM work. Contact us for your free quote.