If you haven’t made your website mobile friendly yet, you might want to get busy on that. Google has announced it is rolling out an update to mobile search results in May that “increases the effect of its mobile-friendly ranking signal”.
Klemen Kloboves – a software engineer at the search engine giant – says the goal is to “help our users find even more pages that are relevant and mobile friendly,” although he hasn’t exactly said how much of an impact it expects the change to have. But he went on to add that high quality content will rank even when it is not mobile friendly. “The intent of the search query is still a very strong signal – so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content,” Kloboves added.
So what is a mobile friendly website in the ‘eyes’ of a Googlebot:
• Doesn’t have software not used on mobile devices such as Flash
• Uses text that is readable on mobile devices without have to zoom in
• Sizes content to the screen so users don’t have to scroll horizontally or zoom
• Places links far enough apart so that the correct one can be easily tapped
If your website does not meet the above requirements you may want to update your website before May. Want to check if you website is mobile-friendly? Use this helpful Mobile-Friendly test. If your website fails the test, get in touch with us for you free no obligation quote. If your website is already mobile-friendly congrats! Google promises you will not be affected by this update.