Penguins are big news in the world of Search (SEO/SEM) whilst you may think of a cute Waddle of penguins it is in fact a nickname of a Google update.

Like most updates from Google it is meant to help good quality sites rank well in Google and slap down the spammy bad sites. As anyone who’s worked in SEO knows this isn’t necessarily the case.

After more than 700 days since the last “update” many site owners have been stuck in a sort of limbo of penguin timeout, even if they’ve fixed an issue that got them a penalty in the first place with no refresh their sites suffered. Rejoice now as Google have rolled in the penguin into their algorithm, you can read more here. What this means is it’s a live system, no more waiting, no more refreshes!

This may sound great but there is a lot of fluctuations and with Google no longer mentioning if there is an update it can add up to even more of a headache to work out what might of caused an error on your site that slapped you down in the rankings.

gogleSeptember has been a very busy month for fluctuations in Google’s algorithm with a couple of smaller updates, so if you’ve seen some heavy fluctuations you can rest at ease, you were not loosing your mind.

Going forward expect to see more spam fighting techniques from Google this affects thinks like thin content, keyword spam etc.

We’re going to have to wait a little longer to see how this all plays out on the long game but I’d love to hear your comments on how you’ve found Google’s latest updates.

Finally did you know:
A group of penguins in the water is called a ‘raft’ – a group of penguins on land is called a waddle. Other collective nouns for penguins include: rookery, colony, and huddle.

Happy penguin hunting readers!

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Author Greg Painter

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