On 19 September 2016, Twitter relaxed its 140-character limit. Now photos, GIFs, videos, polls and Quote Tweets will no longer count towards the limit. This frees up space for businesses to say more in each tweet. So, how can eCommerce sites make the most of this extra space, and the power of the Twittersphere in general?

Here are 11 tips, in 140 characters or less:

news_twitter_150416_011. Create promo videos and share them on Twitter. Not only are videos more shareable, but people are more likely to watch a video than read an article.

2. Use Twitter Search to find out what’s being said about your company, your industry and your potential customers. Knowledge is power.

3. Download a free app to make posting to Twitter a breeze. E.g. Tweetdeck lets you post, monitor and search relevant Tweets. You’ll always know what’s happening.

Pros-and-Cons-of-Twitter-770x4704. Follow thought leaders. Share their Tweets, reply to them, and make sure you read what they say – they’re thought leaders for a reason.

5. Pin a Tweet to the top of your profile. Pick the most profound, interesting or exciting Tweet and keep it on top. A bit like sticking a certificate on the fridge.

6. Link to interesting content – even if it’s not your own. Readers will like the value you give to them, so they’ll Follow you and share your Tweets.

7. Ask questions – Twitter (and all social media platforms) should be one big conversation. Don’t shout from the rooftops; go into the party and mingle.

modal18. Offer discounts and coupons. People love a freebie! You’ll get more shares and will sell more products if you offer fans and soon-to-be customers a good deal.

9. Don’t spam, don’t follow people for the hell of it, don’t be rude to people who complain (refer them to your customer service department) and don’t ignore people.

10. Don’t forget to post! Don’t let your Twitter account die a pitiful, slow, painful death. Keep it updated regularly. Tweetdeck can help.

11. If you can’t do it yourself, get someone else to help. There are professional social media experts out there – like us – use them!

What’s next?

It’s amazing what you can say in 140 characters or less, isn’t it? If you use Twitter correctly you can really make an impact on your business. With 310 million active users a month, chances are very high that your customers use the platform. And when you consider that the average Twitter user follows five business accounts and 80% have mentioned a brand in a Tweet, it’s clear that marketing on Twitter is incredibly important for businesses. Don’t get left out of the conversation.

Want to find out more? Here are some more top tips, put together by the good people of Twitter themselves: What to Tweet for Businesses.

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Author Nikki Hall

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