People love shopping. It’s better than Jaffa Cakes on a rainy Saturday afternoon while watching the footy results on the telly. It’s better than being photobombed by a dolphin. And it beats finding out you somehow have a stake in Taylor Swift’s bank account (although they can be related).
But if there’s something people love more than shopping, it’s shopping at bargain prices. Maybe that’s why the world went fruity-go-loopy nuts and spent billions online this year on Cyber Monday.
Cyber Monday is a US-based phenom – it’s the branding name for the Monday after Thanksgiving in the United States. As its name implies, Cyber Monday has been created to encourage people to shop online – on a Monday, funnily enough.
Cyber Monday’s fast become one of the year’s biggest shopping events. Indeed, according to an Adobe report, this year’s Cyber Monday was the hugest online shopping day in the history of the world ever.
Adobe analysed traffic recorded by US online retailers on November 28th and declared that people spent $3.39 billion. That almost exactly equates to Donald Trump’s personal wealth. This year’s event also generated 10.2% more revenue than last year’s.
When it comes to mobile sales, Black Friday still wins, although Cyber Monday grew by 48% on smartphones and pulled in a fairly decent $1.19 billion in mobile revenue.
Adobe says the main target of all this gratuitous consumerism is toys and consumer electronics. The best-selling products this Monday were Lego, Shopkins, Nerf, Barbie and Little Live Pets products. The PlayStation 4 dominated consumer-electronics sales, closely pursued by the Xbox One.
The figures are impressive – well done, everyone – but it should be noted that Adobe’s collation method might not have been perfect. The company derived its conclusions from data collected from 23 billion recorded visits to online retailers on the Monday, plus measuring 80% of online transactions from the US’s top 100 retailers.
However, Adobe also says that 75% of all transactions with the US’s top-500 retailers go through the Adobe Marketing Cloud. So, although the numbers may be slightly askew, they’re likely to paint a reasonable picture.
So what does all this mean? Huh? You want analysis? You came to the wrong place, bud. We’re just offering a sort of gratuitous wallowing in these lovely astronomical figures. Try The Economist.