Branding

The art of display

We can’t claim any credit, for The global success of Casco Pet, but what we can do is celebrate the fact that we have helped them reposition their burgeoning business with clarity and conviction. Their growth into a leading supplier and manufacturer of Pet Retail Display mechanisms across several territories left them with a diverse set of communications with confused identities. Our job was to create a renewed clarity of identity and purpose, alongside a consolidated global online multi territory web presence.

The work refocused on what made Casco Pet such a success in the first place, beautiful, functional display backed up with excellent customer service and after sales support.

Beautiful imagery backed up with an engaging personality lead to a revitalisation in their advertising. Rationalisation of colour palettes and typefaces alongside a newly created marque gave them a branding framework that accurately reflected both their current reality and future aspirations of their business.

Let’s get personal

Sometimes the small stories are the most powerful, and they just get stronger in the telling. Dom and Luca are Founder Paul’s sons, so when he started his coffee retail business it just seemed natural to cal it after what he cares about the most in this world.

Who are we to argue? In fact, we encouraged him to pursue this idea of making coffee personal so we used his own handwriting as a starting point for the identity. After all he was already writing on the cups.

Not a fancy or clever story but sometimes branding just boils down to a truth told well.

Oh and by the way, those two little coffee beans at the bottom? That takes us back to the beginning and Paul’s two young sons.

Fly my pretties!

Building brands means telling stories and that’s where we came in, We created a huge buzz around birdman through social media, by creating content that celebrated the uniquely eccentric nature of the event, from twitter posts to video editing, facebook pages and the like all helped to raise the profile of the event to fever pitch.

In fact we got so caught up in it and loved the experience so much we sponsored it, and Chris our Founder even went so far as to plummet from the pier himself! Go big or go home.

The beautiful photography showcasing their remarkable products helped give voice to their aspirations. Combined with a seamless online customer experience we helped reinforce the credibility of their fledgling brand and ensured that their business got off to a flying start.

It’s this type of pragmatism combined with an understanding of how to realise brand visions into real and digital communications that give our clients such an advantage in their respective marketplaces.