Every word written about your business needs to work hard on your behalf, and it isn’t always as easy as it looks.
Think this! Buy that! Believe the other!
It’s easy to grab attention – but there’s no time for flannel, no room for promises you can’t keep.
You need to hit the right tone of voice and hold it consistently across a range of communications. Present your case clearly and concisely, with all the power at your disposal. Persuade your audience with your passion, your expertise, your lovable quirks – as if you were talking face-to-face.